Google Ads is a digital advertising platform created by Google that enables businesses and individuals to design advertisements displayed in Google search results, across the Google Display Network, and on YouTube. Advertisers pay according to user clicks (pay-per-click, or PPC) or ad views (pay-per-thousand impressions, or CPM).
TYPS OF GOOGLE ADS
DISPLAY ADS
Display ads are online advertisements that use visuals like images, banners, videos, or graphics to promote a product, service, or brand. They are designed to catch attention and engage people while they browse websites, apps, or social media.
SEARCH ADS
Search ads are online ads that show up on search engine results pages when people search for specific keywords. These text-based ads match what users are looking for, making them great for bringing the right visitors to a website.
APP PROMOTION
App promotion means using different methods to make a mobile app more visible, increase downloads, and keep users engaged. The main aim is to attract new users and keep existing ones by showcasing the app’s features, benefits, and value.
VIDEO ADS
Video ads are online ads that use video to promote a product, service, or brand. They appear on platforms like YouTube, social media, or websites, and are created to grab attention, share a message, and engage viewers.